Why Recruiters Remember Impact, Not Job Descriptions: Career Advice from WTW's Gosia Aftyka
When reviewing applications, recruiters often have just a few minutes to understand who a candidate is and what they could bring to a role.
According to Gosia Aftyka, Associate Manager, Recruitment - UK&I - Actuarial and Corporate at WTW, the strongest CVs all have one thing in common: they tell a story.
Rather than simply listing responsibilities from previous roles, they clearly demonstrate the impact a candidate has made and why they're the right fit for the opportunity they're applying for.
Your CV Should Be Written for the Role You're Applying For
A common mistake candidates make is using the same CV for every application.
Whilst this can save time, it often means recruiters have to work harder to understand whether your experience aligns with the role.
Instead, Gosia recommends taking time to understand what the employer is looking for and shaping your CV accordingly. Highlight the skills, achievements and experiences that are most relevant to the position, making it easier for recruiters and hiring managers to see how you could add value.
Think of your CV as the first chapter of your professional story. It should help the reader quickly understand who you are, what you've achieved and why you're the right person for this opportunity.
Focus on Impact, Not Activities
One of the biggest differences between a good CV and an outstanding one is the way achievements are presented.
Rather than simply explaining what your role involved, focus on the difference you made.
For example:
- Did you improve a process?
- Solve a difficult problem?
- Deliver a successful project?
- Support an important client?
- Help your team achieve a business objective?
These examples provide evidence of your abilities and help employers understand the value you can bring to their organisation.
Make It Easy for Recruiters to See Your Value
Recruiters aren't just looking for someone who has completed certain tasks. They're looking for people who can make a positive contribution to their team and business.
A tailored CV that clearly communicates your achievements allows hiring managers to quickly recognise your potential and imagine the impact you could have in the role.
Taking the time to personalise your application can often be the difference between being overlooked and securing an interview.
Tell Your Story with Purpose
Gosia's advice is simple: every CV should tell a story.
By tailoring your application, focusing on impact rather than responsibilities and demonstrating the value you've created, you'll give yourself the best chance of standing out in a competitive job market.
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