How to write a Killer Cover Letter

  • Published on 28/02/2023

To help those applying for a new role using the iCAN Apply Jobs Board, we explain why it is important to include a cover letter when applying for jobs – and provide tips to writing a killer cover letter.

When it comes to applying for a new job, your CV is often considered to be the most important document. However, the cover letter you send along with it is just as important in helping you to stand out – providing an opportunity for you to introduce yourself, set out your goals and ambitions and give your prospective employer a chance to assess how you might fit into the company culture.

As these aspects are not covered in your CV, a well-crafted cover letter can make all the difference in securing an interview and ultimately landing the job.

Here’s why a cover letter is important and five tips for writing an outstanding one.

Why a cover letter is important?

It personalises your application

A cover letter is a chance to introduce yourself and tell the employer why you are the best candidate for the job. It allows you to go beyond your resume and provide extra context around your experience and qualifications. By doing so, you can show how your skills and experience align with the requirements of the position and demonstrate your enthusiasm for the role.

It shows your attention to detail

Submitting a cover letter along with your CV demonstrates that you take the job application process seriously. It shows that you have taken the time to research the company, read the job description carefully and customise your application to fit the specific role. This attention to detail can set you apart from other candidates and give you an edge in the hiring process.

It highlights your writing skills

Writing a strong cover letter requires a combination of creativity, attention to detail and strong communication skills. By crafting a well-written and engaging cover letter you demonstrate your ability to communicate effectively and showcase your writing skills. This is especially important if the job you're applying for requires strong writing skills, such as a position in marketing, public relations or communications.

It can address potential concerns

If there are potential concerns that might affect your candidacy, a cover letter is a chance to address them directly. For example, if you're changing careers or have gaps in your employment history you can use your cover letter to explain why you're the right person for the job despite these challenges.

5 tips for writing a killer cover letter

1. Tailor your letter to the job

Take the time to read the job description carefully and identify the key skills and qualifications required for the position. Then, customise your cover letter to highlight how your experience and skills align with those requirements.

By tailoring your letter to the specific job, you show the employer that you're serious about the role and have taken the time to understand what they're looking for in a candidate.

2. Grab their attention

Your cover letter should be engaging and capture the reader's attention right from the start. Consider starting with a personal story or anecdote that illustrates your passion for the field or your experience in a relevant industry.

Avoid starting with generic phrases such as "I am writing to apply for the position" as they are overused and uninteresting.

3. Show, don't tell

Rather than simply listing your qualifications and skills, use examples and specific achievements to demonstrate why you're the right candidate for the job. This helps the employer see how you've used your skills in real-life situations and how you can apply them to the position.

4. Be professional

While you want to showcase your personality and writing style, it's important to maintain a professional tone throughout your cover letter. Avoid using informal language, slang or jokes that could be misconstrued. Instead, focus on communicating your qualifications and enthusiasm for the position in a clear and concise way.

5. Proofread and edit

Before submitting your cover letter, make sure you proofread and edit it carefully. Check for spelling and grammar errors, as well as any formatting issues.

It's also a good idea to have someone else review your cover letter to get feedback and catch any mistakes you may have missed.

Ready to find your next role? Head over to the iCAN Apply Jobs Board now to see the latest insurance industry roles.

Become an iCAN Member today!