Role Description

Working on a leading Insurance brand, this is a key digital role focused on direct online acquisition journeys. Part of the Sales Optimisation team, your primary role is to lead the delivery of our optimisation plan to improve conversion of prospect traffic. It’s an exciting opportunity for an experienced digital marketer to join a high performing team, working for a major brand.

Key responsibilities:

Plan and execute the optimisation roadmap to increase conversion of online prospects in line with sales targets
Lead use of Adobe Test & Target platform to deliver a ‘test and learn’ optimisation strategy using AB / multivariate testing and quantify impact
Support and develop the Web Optimisation Executive
Work closely with the Web Analyst to gather insight from the analytics toolkit (GA, Contentsquare) allowing optimisation based on data driven insight
Lead sales web chat optimisation working closely with the Sales Team to increase usage, effectiveness of chats and quantify impact on sales conversion
Manage briefings to the web agency and collaborate with internal teams (Product Owners, IT, UAT, etc) for effective delivery of all optimisation and web change activity
Act as digital expert to support the wider Marketing team to ensure effective delivery of other online projects

About You

Strong digital marketer with experience in planning and delivering successful online optimisation programmes
Experience of deploying AB/multivariate testing in an Ecommerce environment. Use of Adobe Target an advantage
Strong change management skills and experience of working with external agencies
Good working knowledge of web analytics and evidence of turning insights into actions to drive sales performance
Results orientated with strong financial/numerical skills
Good communication skills and collaborative approach
Educated to degree level
Strong external outlook and a passion for digital

What We Will Offer You

Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:

25 days holiday
Flexible buy/sell holiday options
Hybrid working
Annual performance related bonus
Contributory pension scheme
Development days
A discount up to 50% on a range of insurance products including car, home and pet
Retail discounts

Our Ways of Working

Do you need some flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen.

Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.

Diversity & Inclusion

At Allianz, we prioritize diversity and inclusion, demonstrated by our numerous accreditations: EDGE certified for gender inclusion, Women in Finance Charter members, Disability Confident employer, Stonewall Diversity Champion, Business in the Community’s Race at Work Charter signatories, and Armed Forces Covenant gold standard employer.

We embrace neurodiversity and welcome applications from neurodivergent and disabled candidates, offering tailored adjustments to ensure your success.

We encourage our employees to advocate for their needs, whether it’s assistive technology, ergonomic equipment, mentoring, coaching, or flexible work arrangements.

Accessible Application for All

As part of the Disability Confident Scheme, we support candidates with disabilities or long-term health conditions through the Offer an Interview Scheme, for those meeting the essential skills for the role.

Contact our Resourcing team to opt into this scheme or for assistance with your application, including larger text, hard copies, or spoken applications.

Hr-recruitment@allianz.co.uk

resourcingteam@allianz.co.uk

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