Job Introduction

Brand Manager

Salary £50,000 to £60,000 depending on experience

Permanent

Hybrid / Folkestone

Are you a visionary Brand Manager looking for your next exciting challenge? Keen to shape the future of a trusted UK Brand?

At Saga, we’re building the UK’s most trusted brand for people over 50, and we want you to play a central role in our journey. If you’re ready to join a forward-thinking, dynamic in-house team where your ideas will shape the future, read on.

Why Saga?

Our people are at the heart of everything we do. We pride ourselves on a vibrant, inclusive culture where innovation and collaboration are celebrated. Saga’s portfolio is ever-evolving—from travel and personal finance to insurance and publishing—offering you the chance to work across diverse industries that truly make a difference to millions.

We work in a hybrid way at Saga both at home and in the office. In this team we work mainly from Folkestone, you will also be required to visit the London office on occasions. We typically spend 3 days a week in office and 2 at home.

Role Responsibility

Brand Strategy:

• Supporting the next iteration of the Saga Brand, evolving ‘Experience is Everything’ beyond the strapline

• Contributing to the expansion of Brand Guidelines to provide clarity for all stakeholders and enable consistent application

• Driving the development of the brand architecture to create long term brand clarity and consistency

• Facilitating the development and implementation of Saga’s multiproduct marketing activities and cross-sell plans

• Monitoring brand KPIs and measurement metrics and cascade to relevant BUs

• Guiding the Group Home Page content ensuring it delivers for the brand and the business units

Brand Operations:

• Support and uphold the Brand Governance process

• Update brand management tooling, in particular Cloudlines for guidelines

• Brand IP and trademark protection

• Oversee and govern the contact with our customers across the group, especially for email sends

• Support activities to unlock more of our database and own our opportunities matrix

Agency and partner management:

• A key point of contact and partner for brand, creative and media agencies

• Supplying brand assets to Partners (agencies, newspapers, publishers)

PR, Social & Insight:

• Support Saga’s Social teams’ strategy and execution to ensure it drives brand engagement

• Collaborate with Travel PR team and support their activities, when needed

• Work with Saga’s Consumer Insight team to educate internal teams and improve customer experience

The Ideal Candidate

We’re looking for a Brand Manager with real drive and curiosity, eager to make their mark in a large-scale, multi-brand organisation. Ideally, you’ll bring:

• Proven experience in brand management/ownership, ideally within a consumer-focused business.

• Expertise in agency relationship management and a sound grasp of PR, social strategy, and consumer insights.

• Excellent communication and relationship-building skills across all levels.

• A self-starter mentality with a passion for spotting and seizing opportunities.

• Proactivity, problem-solving skills, and an open, innovative outlook.

• A marketing qualification is a plus, but your attitude and experience matter most.

Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special

Package Description

At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues.

BENEFITS AVAILABLE FOR THIS ROLE:

25 days holiday + bank holidays
Option to purchase additional leave - 5 extra days
Pension scheme matched up to 10%
Company performance related annual bonus - Up to 5%
Life assurance policy on joining us, 4 x salary
Wellbeing programme
Colleague discounts including family discounts on cruises, holidays and insurance
Range of reductions and offers from leading retailers, travel groups and entertainment companies
Enhanced maternity and paternity leave
Grandparents leave
Income protection
Access to Saga Academy, our bespoke learning platform

About the Company

Over the past 75 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. We’re the most trusted brand amongst UK consumers in this demographic, recognised for high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our Saga Magazine.

Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other and our values underpin our approach and help guide us to deliver our purpose.

We’re committed to making sure that colleagues can be their best, be themselves and make a difference – more than anywhere else. We have done this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment.

Thanks to our people, Saga was awarded with a Gold for Best Customer Centric Culture in 2025. This is testament to the great culture we’ve built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.

We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. We’re also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible. Your application will have fair consideration, and you’ll receive personal communication throughout your applicant journey when you apply to join Saga.

Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

#LI-KF1

Saga Group

Brand Strategy jobs

Brand Manager