Primary Details
Time Type: Part timeWorker Type: Employee
Brand Implementation Manager
The Opportunity:
We have an exciting opportunity for an experienced marketing professional to join our Marketing and Comms team in London on a 6-month contract working 3 days a week.
The Brand Implementation Manager is a hands-on role to manage our rebrand rollout across all internal and external touchpoints for the QBE International division. This is a lynchpin role requiring liaison with the central One Brand team in Sydney and the leadership team in QBE International, alongside coordinating activity for cross-functional teams, including studio, marketing and comms. The core deliverables are the successful (timely, accurate, comprehensive and understood) implementation of the rebrand and the maintenance of brand consistency throughout the transition.
Your New Role:
- Lead the execution of the rebrand strategy across all business units and channels for the QBE International division
- Work closely with the central One Brand team to understand the vision, positioning, and messaging for the new brand, to ensure this is properly transmitted within the QBE International division
- Partner with internal cross-functional teams to ensure cohesive brand messaging and alignment across all departments.
- Oversee the practical implementation of the rebranding across all business touchpoints, including marketing materials, (digital assets, sales collateral, events materials) and all customer-facing (including partner activity) and internal materials
- Manage the day-to-day logistics of the rebranding project. Develop and maintain project timelines, ensuring deadlines are met and resources are allocated effectively.
- Act as the primary point of contact for teams requiring support or guidance on brand assets and implementation processes.
- In liaison with the Head of Internal Communications, plan and oversee the internal rollout of the rebranding, ensuring that employees understand and embrace the new brand vision and are clear about timelines, and any expectations of them
- In liaison with Marketing and External Comms, plan and oversee external communications activity (including but not limited to stakeholder communication, social media activation, PR and content)
- Monitor the rebrand’s impact on customers and stakeholders, gathering feedback and sharing with central One Brand team
- Devise and lead QBE International’s internal and external launch of the rebrand, to maximise noise and excitement among key stakeholder groups
- Support the distribution and implementation of updated brand guidelines to all internal teams and external partners and as required provide training or guidance to colleagues on proper use of brand assets
- Oversee the organisation and distribution of all rebranding assets, ensuring they are easily accessible for teams to use.
- Co-ordinate the updating of a central repository for all brand assets, including logos, templates, and messaging guidelines.
- Ensure that all digital and physical brand assets are updated and aligned with the new identity.
- Document and track the status of the rebranding implementation across various teams, ensuring that all departments are aligned and updated.
- Provide clear and regular communication updates to leadership and stakeholders on the progress of brand implementation.
- Proactively identify potential risks or challenges related to the rebranding and address them quickly.
- Mitigate any negative feedback or confusion regarding the brand transition, ensuring smooth adaptation by customers and partners.
About you:
- Previous experience in brand management, marketing, or related roles.
- Proven experience in managing large-scale multilignual rebranding projects, especially in a B2B context.
- Strong project management experience, with an ability to handle multiple complex projects simultaneously.
- Deep understanding of B2B marketing, brand strategy, and implementation.
- Exceptional project management skills with a detail-oriented and deadline-driven approach.
- Excellent communication and interpersonal skills, with the ability to collaborate with both internal and external stakeholders.
Why QBE? At My Best
At QBE, we want our people to feel rewarded and inspired to perform at their best, that’s why we have created “At My Best”. It’s our connection, our way of showing we have your back. We understand that one size doesn’t fit all and that priorities can change depending on your life stage. That is why our blend of wellbeing initiatives and benefits offer flexibility to suit what matters most to you. It’s in the culture of our business, our QBE DNA, to support our people. Everything we do is underpinned by our QBE DNA.
We’re an international insurer that’s building momentum towards realising our vision of becoming the most consistent and innovative risk partner. We can never really predict what’s around the corner, but at QBE we’re asking the right questions to enable a more resilient future – helping those around us build strength and embrace change to their advantage.
QBE aims to build a workplace that is fair and inclusive because we want to attract and retain the best people to do the job, we have adopted flexible working across the company and welcome this conversation (https://qbeeurope.com/careers/flex-qbe/).
With more than more than 13,000 people working across 27 countries, we’re big enough to make a real impact, but small enough to provide a friendly workplace, where people are down-to-earth, passionate, and kind.
To find out more about why you should work for QBE, visit our careers website.
At My Best - QBE Benefits
You are more than your work – and QBE is more than a workplace, which is why we provide you with the benefits, support and flexibility to help you concentrate on living your best life personally and professionally. As well as the benefits below we also offer an extensive choice of other options to suit you!
30 days holiday a year with the option to buy up to 2 additional days.
Flexible working - balancing work and life is important so our flexible working opportunities are open to all, this can include part-time, job share and compressed hours.
Pension – you are automatically enrolled into the QBE pension plan, which entitles you to receive employer contributions of 10% of your basic salary.
Private medical insurance – we fund fully comprehensive private medical cover for you and all the family.
Family friendly policies – we offer 26 weeks leave at full pay regardless of gender identity, sexual orientation or how you become a parent.
Short term remote work abroad - you can request up to 20 days per year to work remotely from certain locations abroad.
Sustainable investing - we believe sustainable integration is important for long term financial, environmental, and social outcomes. Our pension strategy supports our net-zero goal to achieve year-on-year reductions in carbon footprint, by investing more in green businesses than the broader market, so your savings are looking after the planet's future, as well as your own.
Cycle-to-Work – benefit from regular exercise whilst making your commute greener and cheaper, select and bike and/or accessories up to the value of £5,000.
To find out more visit our Reward Page
QBE Awards
Some of the award’s QBE are proud to have won, been a finalist for, and shortlisted for include;
AXCO Global Insurance Awards 2024 Winner: Network Management of the Year
Insurance Business UK 5-Star Cyber Awards 2024: QBE rated as a 5-Star Cyber Insurer
UK IT Industry Awards 2023 Winner: Green Technology Innovation of the Year
Working Dads Employer Awards 2023 Winner: Parental Policies Award
Insurance Post British Insurance Awards 2023: QBE rated as a 5-Star Employee
You can view all our awards here
Inclusion of Diversity
We are striving to create a workplace culture where all our people feel included, and we are committed to building a diverse workforce that is reflective of the communities we operate in. We are proud to have partnerships with organisations such as Stonewall and Working Families, and our commitment to the Women in Finance Charter, the UN Women’s Empowerment Principles and Race at Work charter helps keep us accountable and transparent. For more information on our strategy targets please take a look at our Careers Page
Accessibility
Here at QBE, we are promoting an accessible workplace for all, which includes supporting candidates to perform at their best during their recruitment process. If you require any accommodations, please make your Talent Acquisition contact aware.
ESG & Sustainability
At QBE, we believe that integrating sustainability into our business helps us deliver on our purpose of enabling a more resilient future. Our three key focus areas include fostering an orderly and inclusive transition to a net-zero economy, enabling a sustainable and resilient workforce, and partnering for growth through innovative, sustainable, and impactful solutions. For further information regarding QBE’s sustainability targets, including our net-zero pledges and inclusion of diversity targets, and our award-winning impact investment initiative ‘Premiums4Good’, please visit our Sustainability homepage and read our latest Sustainability Report
What next? If you have a passion to contribute to QBE’s vision of enabling a more resilient future for our customers and the community, we encourage you to apply! Simply click the “apply” button to submit your CV and other relevant documents, and a member of our friendly Talent Acquisition team will be in contact to discuss your interest further if you meet the requirements of the role.
We believe this is our moment – what if it was yours too?
APPLY NOW and let’s make it happen!
Skills:
Analytical Thinking, Business-To-Business (B2B) Marketing, Collaboration Tools, Communication, Critical Thinking, Customer Value Management, Intentional collaboration, Managing performance, Marketing Management, Marketing Strategies, Presenting with Impact, Problem Solving, Risk Management, Team Management, Waterfall Project ManagementApplication Close Date: 24/12/2024 11:59 PM
How to Apply:
To submit your application, click "Apply" and follow the step by step process.
Equal Employment Opportunity:
QBE is an equal opportunity employer and is required to comply with equal employment opportunity legislation in each jurisdiction it operates.
