Job Description | Senior Marketing & Campaigns Executive

Department: Business Development and Marketing

Location: Manchester

Contract: 12 month fixed term contract

Purpose of the Role

A Senior Marketing & Campaigns Executive is required to support the Middle East & Africa (MEA) Business Development (BD) and Marketing department in delivering and improving the execution and reach of content produced in the region.

The Role

The Senior Marketing & Campaigns Executive role will require experience of creating and delivering marketing content and campaigns encompassing traditional and digital channels in line with revenue generating initiatives. As we continue our digital journey, we are seeking someone with the passion and drive to lead and educate the business on the use of different channels to enhance client relationships and drive revenue opportunities.

This role will be based in Manchester with the firm's Global Marketing team but will support the MEA BD & Marketing team.

The Senior Marketing & Campaigns Executive will be a creatively minded marketing generalist with experience in digital and B2B marketing. The role will oversee all aspects of content development and implementation as well as ROI and follow up to support the region wide marketing strategy.

Key Responsibilities

Content & channels

Managing the regional editorial calendar, including engaging with the wider team and business to ensure a pipeline of content aligned to strategic priorities.
Writing and proofreading creative copy to enhance our clients experience and engagement.
Planning and delivery of webinars, podcasts, videos, animations, and other digital content.
Tracking, monitoring and assessing engagement performance of regional content, using data to identify best practice and areas for improvement.
Managing the content on the firm's social media accounts, including LinkedIn and Twitter.
Plan, monitor and manage LinkedIn campaigns, advising the business on the best approach and metrics to measure performance by and on how to turn engagement into leads.
Champion the firms digital marketing ambitions, including identifying development areas for the business and providing coaching and training.

Campaigns

Overseeing and developing marketing campaigns in line with the firm's revenue generating initiatives.
Conducting research and analysing data to identify and define audiences and messaging.
Managing the production of assets or marketing materials to support regional campaigns.

General marketing

Maintaining the regional website pages and looking at data analytics to influence our go-to-market strategy.
Managing various marketing and communications systems and processes, including identifying and running improvement and education projects.
Assisting the broader BD team and business on content as required, including articles and whitepapers.
Providing marketing support for events.
Working with the broader BD team to create client mailings via Vuture, managing distribution and reporting on engagement statistics.
Maintaining key marketing collateral and assets.
Writing firm awards and directory submissions.
Build strong relationships across the BD team in order to create advocates for marketing best practice.
Supporting the wider team projects when required.

Candidate Profile

The ideal candidate will have:

Proven experience of working in a B2B marketing team.
Previous experience of marketing in a professional services organisation is highly desirable.
Creative and innovative with a strong grasp on existing and emerging digital technologies.
A track record of managing various digital channels.
Experience of delivering video content, webinars and podcasts end to end.
Experience in developing and implementing successful marketing campaigns.
Able to analyse marketing and website performance using tools such as Google Analytics, Google Data Studios and PowerBI or equivalent systems.
Positive and tenacious with the ability to drive initiatives forward by motivating people within and outside the team.
Professional marketing qualification - preferred but not essential.
Highly proficient in all MS Office packages.
Knowledge of CRM systems.
Have good interpersonal skills with the ability to persuade and influence others.
Be able to develop effective working relationships with the wider team and across the business.
Have strong organisational skills with ability to prioritise multiple tasks and projects, manage expectations of stakeholders and meet deadlines.
Have excellent English language skills (written and spoken) and demonstrate attention to detail.
Flexibility and willingness to adjust work schedule from time-to-time according to workload demands and/or planned events outside of core hours.

This is the job description as constituted at present; however the Firm reserves the right to reasonably amend it in accordance with the changing needs of the business.

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