Intact Insurance is the new name for RSA in the UK, Ireland, and across Europe. It’s a new name and a new way to do business. Backed by global expertise and a commitment to service that feels different, we’re focused on making insurance simpler, faster, and more responsive.
Shape the future
We’re leading a transformation in insurance helping people, businesses and society prosper in good times and be resilient in bad times. When you join us, you’re not just taking a job, you’re stepping into a career where you can make a real difference
Grow with us
We’re customer-driven, community-focused, and committed to helping our people grow. Whether you’re early in your journey or bringing years of experience, we’ll support you with the tools, flexibility, and opportunities to thrive
Win as a Team
The Director, Broker Marketing & Communications will lead the marketing and communications strategy for our UK Commercial Lines business. This is a hands-on leadership role that connects brand, distribution, and commercial performance — translating Intact’s purpose and values into broker-facing marketing that drives awareness, preference, and trading activity.
The role holder will work at the intersection of marketing, underwriting, and distribution, ensuring that every interaction reinforces Intact Insurance’s position as a carrier that is easy to do business with, responsive, and genuinely invested in broker success.
This role reports to the Deputy Senior Vice-President, Strategic Distribution, Marketing, Communications and Corporate Affairs (UK&I) and works closely with the Managing Director, Commercial Lines and regional underwriting and distribution teams.
You’ll make an impact by
- Leading external communications for the Commercial Lines business, including trade media engagement, industry awards submissions, thought leadership, and event participation.
- Managing broker communications across channels (email, newsletters, social media, website) to ensure consistent, high-quality messaging that builds trust and engagement.
- Collaborating with External Affairs function to develop relationships with key trade media (Insurance Times, Insurance Post, Insurance Insider, Post Magazine) and manage proactive media opportunities for Commercial Lines leadership.
- Supporting internal communications that connect Commercial Lines colleagues to the brand narrative, strategic priorities, and commercial successes.
- Acting as brand guardian for the Commercial Lines business, ensuring all broker-facing materials, events, and digital presence are consistent with Intact Insurance’s brand identity and tone of voice.
- Monitoring and driving improvement in broker perception through industry benchmarking (Gracechurch, Insurance Times Five Star ratings, NPS), using insight to inform marketing priorities.
- Developing and executing an industry awards strategy that builds Intact Insurance’s reputation for service excellence, innovation, and broker partnership.
- Supporting the broader UK&I brand team on rebrand initiatives, ensuring Commercial Lines is a flagship example of the Intact Insurance proposition in market.
Your skills and experience
- Experience leading a large marketing function – B2B, Financial Services or Insurance are an asset.
- Track record of developing and executing marketing strategies that drive measurable commercial outcomes in a B2B intermediary environment.
- Experience leading and developing marketing teams, with the ability to inspire high performance and foster a highly collaborative, accountable and creative culture.
- Strong understanding of the UK commercial insurance landscape, including regional and London Market dynamics, broker networks, and competitive positioning.
- Excellent written and verbal communication skills, with the ability to create compelling content and present confidently to senior stakeholders.
- Experience managing trade media relationships and securing positive coverage in specialist insurance and business press.
- Experience leading a large marketing function – B2B, Financial Services or Insurance are an asset.
- Significant experience (10+ years) in B2B marketing and/or communications, with meaningful time spent in the UK insurance or financial services sector.
- Demonstrated experience in broker-facing or intermediary marketing within the UK general insurance market, with a strong understanding of the broker distribution model
Why You’ll Love It Here
Being part of our team means you’ll have the support and freedom to bring your best self to work each day. As a permanent member, here’s what you can look forward to
- Annual discretionary bonus
- Up to 11% pension contributions
- Hybrid working
- Health & wellbeing + virtual GP
- Career development and mentoring
- Inclusive culture + employee networks
- Share investment options
Our DEI Commitment
We celebrate individuality and believe our differences make us stronger. We’re proud to foster a culture where everyone feels respected, valued, and empowered to thrive.
As an Equal Opportunity and Disability Confident Employer, we ensure fair consideration for all applicants and offer interviews to all disabled candidates who meet the essential criteria.
We understand that everyone’s circumstances are different and are happy to explore flexible working options such as reduced hours or job shares to support work–life balance.
If you meet the core criteria but not every requirement, we’d still love to hear from you. Let’s explore how this role could support your next career step. If you need adjustments during the recruitment process, just let us know we’re here to support you.
