Introduction
We’re looking for a Marketing Automation Manager to join our ambitious and talented team to own and drive our marketing automation in the UK, Ireland and Nordic countries.
At Allianz Trade Marketo is central to our Adobe marketing technology stack (with Adobe Experience Platform in the process of being implemented too), powering our lead forms and lead management, our prospect and customer campaigns and lead scoring
As Marketing Automation Manager, you’ll be responsible for the continuous evolution of our Marketo strategy, with a particular focus on developing lead generation and customer retention campaigns and programs that drive our commercial performance.
You’ll work closely with marketing colleagues in the UK and Northern Europe Marketing Hub as well as our Group headquarters, developing strong relationships that support our continuous drive for digital marketing excellence.
Key areas of responsibility
- Contribute to the evolution of our integrated digital marketing strategy to acquire new customers and retain clients through advanced marketing automation.
- Create best-in-class emails campaigns in collaboration with local Content Managers, from newsletters and ABM campaigns, through to automated nurtures, continually testing new approaches to optimise performance.
- Work with Marketing Hub colleagues to drive improvements to the prospect website experience, specifically calls to action and forms powered by Marketo.
- Leverage our lead scoring program to nurture warm prospects and drive marketing qualified leads.
- Own the lead management process (from website leads to Salesforce integration), continue to implement best practices in line with Group initiatives as well as working closely with our internal telesales team to identify areas of improvement.
- Maintain robust report across all campaign and share insights and ideas with colleagues that drive continuous optimisation.
- Assume the role of Data Protection Champion for the UK & Ireland marketing team, advising on GDPR best practice across our electronic marketing communications.
- Share Marketo best practice with marketing automation specialists across Northern Europe to help drive digital marketing maturity in our region.
- Own the maintenance of UK-IE and Nordic Marketo workspaces and work proactively with our Group and regional operations teams to ensure best practice set-up.
- Own prospect data hygiene, working collaboratively with Marketing Hub colleagues and external suppliers to enrich our sizable prospect database to maximise delivery rates and segmentation opportunities.
Key skills and attributes
- Experience of marketing automation, including the use of Marketo (Marketo Certifications desirable but not essential)
- Strong analytical skills and a keen attention to detail
- Proven project management skills and the ability to prioritise in a busy environment
- Strong written and verbal communication skills
- A strong team player with the ability to develop close working relationships
About Allianz Trade
Allianz Trade is the global leader in credit insurance and part of the #1 insurance brand globally in 2024.
For over a century we have helped our B2B customers grow by giving them confidence in tomorrow.
We do this by securing receivables through tailored trade credit insurance solutions, and connecting businesses to the latest credit risk data to optimise credit control.
Allianz Trade are also a leading provider of surety bonds, which offer a powerful guarantee for the fulfilment of a contract across a wide range of UK industries.
UK website: www.allianz-trade.co.uk
Allianz Trade’s Northern Europe (NEUR) region comprises the UK, Nordics (Sweden, Denmark, Norway and Finland), Belgium, Netherlands, Poland, Central and eastern Europe countries (Hungary, Romania, Czech Republic, Bulgaria and Slovakia.
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58836 | Marketing & Design | Professional | Non-Executive | Allianz Trade | Full-Time | Permanent
Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. Join us. Let’s care for tomorrow.
We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.
Allianz Trade is the trademark used to designate a range of services provided by Euler Hermes. We are the global leader in trade credit insurance and a recognized specialist in the areas of surety, collections, structured trade credit and political risk. Headquartered in Paris, we are present in more than 50 countries with 5,500 employees. In 2021, our global business transactions represented 931 billion Euro in exposure.
For more information, please visit www.allianz-trade.com or our social media LinkedIn Twitter Instagram @AllianzTrade
