Marketing Coordinator
Department: Business Services - Clients and Markets
Employment Type: Permanent
Location: Bristol
Description
Reporting to the Content Marketing Manager, the Marketing Coordinator plays a key role in supporting the firm’s marketing activity, with a particular focus on email marketing and digital content. Working as part of the central marketing team, the role requires a proactive, organised individual who is confident collaborating with a wide range of stakeholders.
Key Responsibilities
Email Marketing:
- Build and send email communications to clients and prospect, working closely with the wider marketing team and lawyers across the firm.
- Monitor and report on email performance, including open rates, click-through rates, deliverability, and engagement.
- Identify opportunities to improve email performance, including making improvements to content and design where required.
- Act as the team champion for the email marketing software platform.
Website content and SEO:
- Upload articles and other marketing content to the firm’s website using a CMS system.
- Assist with the creation of campaign landing pages where required.
- Support with re-writing website content and drafting articles, working to agreed style guidelines.
- Support the Content Marketing Manager with SEO activity, including keyword research, optimisation, and performance tracking.
- Assist with tracking and reporting on website performance, SEO, and marketing campaigns.
Content Marketing:
- Support the delivery of the firm’s content marketing and SEO strategy.
- Assist with the management and maintenance of marketing content, ensuring it is regularly reviewed, audited, and kept up to date on the intranet site.
- Provide support across additional content marketing channels where required, including paid media campaigns.
Coordination and Support:
- Coordinate with internal stakeholders to gather content and materials for marketing initiatives.
- Provide administrative support for marketing projects as required
- Respond to ad hoc marketing support requests from lawyers and other internal stakeholders across the business.
Skills, Knowledge and Expertise
- An understanding of email marketing platforms is desirable.
- An understanding of content management systems (e.g. WordPress, Umbraco, Sitecore) is desirable.
- Strong attention to detail and excellent written communication skills.
- Confident verbal communication skills and the ability to work collaboratively with a range of stakeholders.
- An interest in digital marketing, with the desire to develop skills further.
- Strong organisational skills, with the ability to manage multiple tasks and priorities.
- Knowledge of Microsoft Word, Powerpoint, and Excel is desired.
- Knowledge of Sharepoint would be a bonus.
